Customer Service: Say More than “May I Help You?”

I go to Panera Bread regularly to pick up their rye bread, which my husband loves.  Each visit I am struck by how friendly their employees are.

 

Last Saturday I was getting the bread when I noticed that the person helping me had written “I love Duke” on his name badge.  My younger son and daughter-in-law are graduates of the University of Maryland and one of their biggest rivalries in basketball is Duke.

 

I said, “You’re a Duke fan?”

 

He said, with a laugh, “Yes, I’ve always been one.”

 

His manager then said, “And I have to live with that every day.  He didn’t even go there.”

 

We traded more good-natured digs back and forth and I left the store with a smile on my face.   It was fun, not just a transaction.  That’s what I really like about Panera Bread.

 

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