Customer Service: Say More than “May I Help You?”
I go to Panera Bread regularly to pick up their rye bread, which my husband loves. Each visit I am struck by how friendly their employees are.
Last Saturday I was getting the bread when I noticed that the person helping me had written “I love Duke” on his name badge. My younger son and daughter-in-law are graduates of the University of Maryland and one of their biggest rivalries in basketball is Duke.
I said, “You’re a Duke fan?”
He said, with a laugh, “Yes, I’ve always been one.”
His manager then said, “And I have to live with that every day. He didn’t even go there.”
We traded more good-natured digs back and forth and I left the store with a smile on my face. It was fun, not just a transaction. That’s what I really like about Panera Bread.


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