Exceptional Customer Service: It’s the Little Things
Posted on February 10th, 2010 by Marcia Hall
This past weekend, I stopped in Panera Bread to pick up a loaf of rye bread. While one employee sliced the loaf, I was asked by another if I had been rung up. A third person then helped me check out. I returned to the first employee who inquired if I would like an extra plastic bag in case I needed to freeze some of the bread. This, he said, would cut down on freezer burn.
All of the employees genuinely smiled, were very nice, and seemed to enjoy being there. It was a memorable shopping experience because the employees did simple, yet very important, things to please a customer.


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