Avoid Abusing LinkedIn
Being trustworthy is so important, whether you are searching for a job or are employed.
But it takes time to develop trust. Through their research, networking experts Anne Baber and Lynne Waymon with Contacts Count, and co-authors of “Make Your Contacts Count,” determined it takes 6-8 interactions before people start to know who you are and if they can count on you.
People can’t mandate others to trust them, but some users of LinkedIn are trying to do exactly that through the messages they send out. Recently I received a such a message from a Realtor I agreed to connect with even though I didn’t know him. I saw that some of my first and second connections were in his network, and so decided to say yes.
I was quite surprised to get a “hard sell” message as the first communication from him. There was no hello, or “I’m glad we are connected,” before he launched right into his pitch. He ended by saying he looked forward to working with me. I, however, have no idea if I can count on him to be reliable and trustworthy because I simply don’t know him.
I believe these kinds of messages are an abuse of LinkedIn. They do not inspire trust and make me reticent to ever do business with people who use them. It is important to remember that networking is not an aggressive sales approach. It is creating and cultivating a mutually beneficial relationship.

